TEDxToronto – Digital Strategist

Volunteer helping organize Canada’s largest TEDx event responsible for managing the web channel.

• Contributed to a personalization strategy using data compiled in CRM that increased overall conversion rate (2.2%) for ticket sales, speaker nominations, volunteer and partner applications.
• Increased peak website traffic (20.5% and 3.7% overall), newsletter subscriptions (26.7%) and brand awareness by driving user engagement using TEDxAdventure events and story telling marketing.