Digital experience
Direct Energy – Corporate Website
A regionalized corporate website that made localized energy products, pricing, content, and support easier to manage across North American markets.
- Role
- Experience design, requirements, and content strategy
- Year
- 2012
Executive summary
Direct Energy needed to refresh its corporate website while supporting the different products, pricing models, regulations, and languages that applied across its markets. The SharePoint 2010 solution balanced shared content with region-specific customer journeys.
My role
I created usability storyboards, facilitated stakeholder requirements sessions, defined the content-authoring process, consolidated requirements for delivery, and wrote the web style guide.
Approach
- Designed region-aware navigation, calls to action, and product content.
- Combined shared educational content with market-specific information.
- Supported automatic region detection alongside location and language selection.
- Created a dynamic contact journey that routed customer inquiries to the appropriate team.
- Made pricing and promotional content easier for authors to maintain.
Outcome
The refreshed site gave Direct Energy a more manageable platform for delivering locally relevant customer information across a complex multi-region business.